Every receipt should work twice.
For the household that paid it — and for the market that learns from it. Kinta is one product with two beneficiaries and zero conflict, and its brand carries that balance: precise enough for data, warm enough for a kitchen table.
As design-first founders with professional backgrounds in UI/UX design, we created this Brand Identity Guide to help you communicate Kinta’s voice clearly and consistently.
Kinta is a unique kind of startup. Our mission is to bring a human touch to data intelligence, with care and consideration for end users across both B2C and B2B experiences. This commitment goes beyond standard expectations and shapes every aspect of our work.
We hope these guidelines will help you express Kinta’s message with clarity, confidence, and purpose.
Enjoy the read.
The lockup
The primary lockup pairs the Kinta symbol with the wordmark. It is the default way to sign anything we make — use it in full color whenever space allows. The other variants exist to cover situations this one cannot reach, not to give it competition.
Clearspace equals X on every side, where X is one quarter of the lockup’s height — the same unit that gaps the symbol from the wordmark internally. Nothing else enters this zone.
96 px / 24 mm Minimum width: 96 px on screen · 24 mm in print. Below this, use the symbol alone.
Don't
Don't stretch or condense
Don't recolor outside approved variants
Don't add shadows or effects
Don't outline
Don't rotate
Don't place on busy or low-contrast backgrounds
The mark on its own
The symbol stands in for the full lockup wherever space is tight or the name is already established: app icons, avatars, favicons, watermarks. Minimum size: 20 px on screen · 6 mm in print.
Full color first
The full-color lockup is the logo. Use it on every touchpoint that can carry it — it is the only version that shows the mark as designed, and it should be your answer unless something makes it impossible.
Use these wherever you can
White and ink are the two backgrounds the full-color lockup is built for. Between them they cover almost everything we make: light surfaces, dark panels, decks, docs, social, product.
Only when full color cannot go there
A lime or teal background swallows the matching half of the mark, so the full-color lockup cannot sit on it. These are the exception, not a second style — reach for them only after the full-color options are ruled out, and prefer moving the logo onto a white or ink surface instead.
One color, only when it has to be
Monochrome is a constraint, not a style choice. Reach for it only when full color genuinely cannot be reproduced — single-color print, engraving, embossing, etched or stamped surfaces. If the medium can carry full color, it should.
When it is required, use black on light or white on dark. Never any other single color.
Five ramps, one system
Kinta's palette is five ramps of ten stops each. Every color we ship is a stop on one of these ramps — click any value to copy its hex.
Semantic tokens
Named roles map the ramps onto real UI. Ship these names, not raw stops, wherever a token system exists.
Approved text pairings
Ratios follow WCAG 2.1. "AA Large" passes only at 24 px+ regular or 19 px+ bold.
Figtree carries the voice
Numbers, hex values and code render in the system mono stack: ui-monospace, Menlo, monospace.